Position Summary
The Senior Business Analyst, IT Loyalty provides direct support to the IT Loyalty team in the development, planning, and execution of technology initiatives. The Senior Business Analyst partners closely with Product Managers to lead data analysis efforts that ensure key performance indicators (KPIs) are clearly defined, consistently tracked, and reportable. This includes building models to monitor loyalty technology performance, analyzing the impact of activations and product changes, and producing dashboards and reporting to track key outcomes and reliability metrics. The role also contributes to evolving delivery methods, such as Agile and Modern Delivery, and may support project leadership on smaller, well-defined initiatives.
Essential Responsibilities
- Develop data queries to extract, model, analyze, and summarize large volumes of structured and unstructured data
- Build and maintain performance models for loyalty technology solutions, track KPIs related to activations and product launches, and report on key business and reliability metrics
- Create and maintain dashboards and regular performance reporting across loyalty initiatives
- Conduct detailed data analysis and build automation to identify potential fraud, improve efficiency, and uncover trends
- Elicit and develop clear, traceable requirements using interviews, document analysis, workshops, surveys, business process descriptions, Epics, use cases, and workflow analysis
- Critically evaluate information from multiple sources, reconcile conflicts, abstract from low-level data to strategic insights, and distinguish stated requests from true business needs
- Drive and challenge business units on assumptions, leveraging quantitative and qualitative data
- Collaborate with developers, architects, and subject matter experts to align technical vision with business goals and assess tradeoffs between usability and performance
- Assist in the development of business cases, integrating financial considerations, resource planning, and data insights to evaluate business impact
- Ensure approved requirements are developed in sufficient scope and granularity to deliver solutions that meet user needs
- Proactively communicate and collaborate with stakeholders to gather functional and technical requirements, including architecture, interfaces, security, and continuity planning
- Other duties as assigned